About this site

Move the Needle is where DTC marketers learn to speak the language of finance.

Founded by Nicholas Miller (former Head of Traffic at a large DTC agency, $200M+ in managed ad spend) and Valentin Kuznetcov (fractional CFO to 8- and 9-figure DTC brands), we teach the financial fluency that separates operators from executors.

What we cover:

• Break-even ROAS and contribution margin
• Cash conversion cycles and working capital
• Unit economics that predict real profitability
• The metrics CFOs actually care about: MER, nCAC, CAC payback, LTV:CAC

Why this blog exists:

Every article here is rooted in real workshops, real brand data, and real operator conversations. No invented case studies. No recycled advice. Just the frameworks DTC professionals need to connect their marketing work to business outcomes.

Want to go deeper?

Get the Beyond ROAS Book for our complete profitability framework, or explore the Move the Needle Academy for practical courses that turn these frameworks into better growth decisions.